Do you need a Social Media Policy?

social media in business

Unlike traditional forms of marketing, leveraging social media in your business is about starting, responding to and engaging in discussions directly with your target market – not ‘interrupting’ them with advertising

A social media policy contains guidelines for employees to help them use social media appropriately and effectively without unduly affecting their time management or your business’s reputation. if your employees understand how to use social media, they will be more confident and able to maximize the benefits your business can obtain from the time they invest online.

SOCIAL MEDIA TEAMS

Many businesses take an inclusive approach to social media marketing by forming an in-house social media team of employees who are active on platforms like Facebook, Twitter and Linkedln. These employees are tasked with blogging, posting news, responding to queries, getting involved with forum conversations, updating ‘owned’ social media pages and tracking success on a consistent basis.

PLANNING

Businesses who get the most out of social media know how they want to project their brand or image online and then tailor their messages and communication channels to suit. They plan their proactive activity and ensure they’re well equipped to operate with agility to reactive activity. And they train staff to help them balance their social media responsibilities effectively with their other day-to-day tasks.

Some tips on best practice social media relations follow
  • Plan regular meetings to discuss.social media objectives for the current and ensuing weeks and relate these back to your overall social media and marketing strategy.

  • Communicate marketing values clearly so staff know what to say and how to say it, and what’s off limits for your brand to discuss online.

  • Consider using social media management software that integrates Facebook, Twitter, LinkedIn and other social media into one application and allows for team interaction.

  • This makes it easy to monitor content and compare responses between media platforms. Some social media management software is able to generate reports on metrics such as how many people have interacted with your posts, letting you see what is working and what isn’t.

  • Compare statistics between platforms. Most social media platforms provide reporting tools that can give insights to help you monitor your success.

Use these valuable tools to compare your weekly, monthly, quarterly and yearly performance, spot trends, recognize opportunities and feed this back into your social media strategy.

COMMON PITFALLS

Small to medium-sized businesses tend to use social media in tailored ways, but they invariably come across a lot of the same pitfalls.

Make sure you:
  • Respect copyright.

  • Avoid picking fights or responding to criticism negatively.

  • Never post when angry or emotional.

  • Interact respectfully.

  • Don’t push out sales messaging – listen and converse.

  • Are mindful of privacy matters.

  • Respond quickly to queries.

Summary
Do you need a Social Media Policy?
Article Name
Do you need a Social Media Policy?
Description
Unlike traditional forms of marketing, leveraging social media in your business is about starting, responding to & engaging directly with your target market
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